Behind the studio

We're a one woman creative studio powered by pepsi max, big goals & brand stories.

It shouldn't be difficult to navigate the world of branding, so I’ve developed a workflow to keep it simple. I’m here to build excitement in the future of your business, not add more stress to your plate.

I believe in creating brands that are striking, useful and fun—and like to have a good time while doing it too.

About Caitlin

I'm Caitlin. I work from home (or conservatory) in Colchester, Essex, UK. As a passionate brand designer, I’m obsessed with business and growth.

So when it comes to adding me to your team, you can be certain all choices are backed by strategy, research and a great eye for wow factor.

Design is a tool. After all, I’ve worked on mine to attract business owners like you. It’s all about tweaking your brand’s perception, in order to attract your dream customers and clients.

Design jargon and post-it note filler sessions are not my style.

When it comes to design, I have a deep appreciation for simplicity – knowing what to leave out as much as knowing what to include.

This way, I don’t have to worry about bulking out projects with filler to impress you, and can instead focus on providing the best design that leaves you confident for the future.

My freelance journey began after reframing redundancy as an opportunity to run branding projects the way I’d seen head of departments run them for 5 years.

Combining the processes and techniques I’d learnt during my experience within agencies and in-house teams, I’ve built my own systems for branding and design projects.

There’s no time like the present. ⚡️

“Well, where do I begin. As I'm about to launch my own businesses, brand creation, web design and all the things that go with it were brand new to me. It is so important to get these things right. I didn't know where to start and then by some sheer stroke of LinkedIn luck I met Caitlin. We had a couple of meetings and although fairly new in freelance terms, I knew it would work. Caitlin and I have just spent several months creating two business brands and websites, from scratch. I'd have been lost on my own.

I'm so happy with the end results and cannot recommend her creative, grounded and client care service enough.”

Vince Simpson, Spark